Benefits and HR support tailored to every stage of your startup
Easy Documents Collection
Complete one document request upfront in a centralized client portal
Quoting in Minutes
Our average quoting times are 3-5x faster than other brokers thanks to the latest in technology
Comprehensive Solutions
Supplementary benefits (Life, Disability, Dental, Vision, etc.), Retirement Plans, Telehealth, and more
HRIS Procurement
No-cost software procurement support with robust HRIS procurement partner and comprehensive industry data and trends
Compliance Support
Done for you and paid by us with robust support if you prefer to do it yourself
HR Support
HR experts always available along with robust solutions like our Smart Employee Handbook builder, employee training library, and more
Modern.
Transparent.
Engaged.
From solo founders to hundreds of employees,
we know startups.
1
Insurance for yourself
You are your company's greatest asset. Never go uninsured. We see it far too often, and it's totally unnecessary. With a broker that understands your personal and company needs, we'll help you get your personal insurance needs set up while you get your company off the ground.
2
Co-Founders and First Hires
As your small team grows, everyone still needs appropriate benefits coverage. Rather than jump straight to group plans, we often recommend interim solutions that are affordable for your startup and satisfying for your team.
3
Small Group
Your company's grown and you're ready to set up your first group plan - how exciting! It can be intimidating, and there are many plan types to consider. We love helping companies transition into this new phase of success.
4
Poised for Growth
Whether from investments or customer funding, you're growing fast and need benefits ready to go. We'll help you onboard your team quickly and get them the personalized care they deserve so everyone can focus on your company's mission.
No two companies are the same
Stage appropriate products for your startup

Individual Coverage
Oftentimes helping startups just means helping a founder transition off of company benefits like COBRA into your own plan.

ICHRAs
Spend tax-advantaged dollars along with incredible flexibility for every individual in your company.
Fully-Funded
Most people think of fully-funded insurance plans when they set up group benefits. It's often a good solution, but we recommend comparing it to level-funded as well.

Level-Funded
Level-funded offers many of the benefits of fully-funded alongside huge potential cost savings depending on your utilization.

"Over the past 5 years, I've interviewed 700+ software and service providers for startups. No one wanted to do benefits for startups, and those that did were built on technology from the '90s. I knew it was time for a modern solution."
Jonathan Engle
Founder of Startup Stack and Kingsfoil Health
FAQs
Figuring out startup friendly health insurance takes time. Let us help you on your journey
Do I have to wait for open enrollment to start a group plan?
No, you can start a group health plan at any time during the year; open enrollment only applies to individual health insurance plans.
When is the right time to set up a group plan?
The best time to set up a group plan depends on the timing of your needs. Often it's important before hiring or during periods of growth, as offering benefits can help attract and retain top talent.
How can my benefits help me to recruit and retain talent?
Competitive benefits show employees you value their well-being, making your company more attractive to candidates and encouraging loyalty among your team. You need to have a compelling answer when you start hiring to instill confidence in your potential hires that they will be well taken care of.
What can I do to make offering benefits more affordable?
You can explore level-funded or self-funded plans, cost-sharing options, and tax-advantaged programs to reduce expenses while still offering quality benefits. We specialize in a broad variety of strategies to help you make the right decision.
How much of an HR headache is it to manage benefits?
With the right broker or benefits platform, managing benefits is straightforward and time-efficient, allowing you to focus on your business while we handle the details.